User Ratings Business Requirements

TripAdvisor (user ratings) quick A/B test requirements defined by the Product team:

Problem We’re Addressing: Users are presented with poorly rated properties at the top of the Search Results Page since we currently sort by distance to city center. User don’t understand the current sort order and there is no way for them to find higher quality hotels. 

Hypothesis: If we sort our search results page by TripAdvisor score, users will have the ability to find highly rated properties and it will also give the franchisees an initiative to keep their properties up to brand standards 

I believe that...if we sort our search results page by TripAdvisor score, users will have the ability to find highly rated properties and it will also give the franchisees an initiative to keep their properties up to brand standards

If I’m right then…users will be more inclined to book by finding properties they are willing to stay in.

Hypothesis Goal: Increased bookings 

Platforms: Modern Desktop (Edge, Chrome, Firefox, Safari), Mobile Phone (iPhone / Android)

Duration: Desktop 35 days; mobile 37 days

Acceptance Criteria:

VARIANT 1 - TA 

  • It’s done when…the search results sort order defaults to high - low. 

  • It’s done when…the TripAdvisor rating score is present in top right corner of the property card and is on a 5 point scale.

  • It’s done when…the reviews pop up should not open. 

VARIANT 2 - Medallia

  • It’s done when…the search results sort order defaults to high - low

  • It’s done when…the Medallia rating score is present in top right corner of the property card and is on a 10 point scale.

  • It’s done when…the reviews pop up should not open.